HB, a communications agency with an international dimension.
Headquartered in Reims, capital of the famous Champagne, but also in Paris, Metz, Istanbul, Fort-de-France and Beijing, HB is a French communications consultancy agency which strength lies in its originality and strong international presence. Indeed, since HB has joined, last year, United Adnet independent communications agencies network (more information about United Adnet), its relations with partner agencies have been further deepened around the world, and among other, all throughout the United States, England, Spain, Belgium, Germany, Italy, Austria, Czech Republic, Hungary, Poland, Portugal and Sweden. A real opportunity for all of our staff who use it as a strength to provide our clients better guidance and help them to deal with their international issues.
As we live in a complex world ruled by the urgency dictatorship, quite often confined to a biased vision of today’s business issues, we tend to forget one key point: the need to move beyond the framework and get a different perspective, to become more imaginative and effective.
Our profession makes us follow trends and even anticipate them. The digital which places internet at the heart of all strategies invites us to reconsider our model, adopting a different approach that we propose, in turn, to our clients to support them through the change. As a matter of fact, the very big challenge, for us, is to set up the solutions to all the issues met by the advertisers, whatever their size.
More than ever, the communication of brands has to be accurate and different. To help and serve them, HB has created the “elegant transgression”, a made-to-measure creative strategy cleverly combining asthetics with relevant gap.
For 25 years now, HB has been trusted by various and sundry companies and territorial entities and, on this basis, continues to expand internationally to better support its clients and conquer new markets.
The world is changing and we have to change with it.
Welcome to HB
Didier Janot
